04
04
Moderna
Moderna


Client
Client
Moderna
Moderna
Type
Type
Digital Experience
Digital Experience
,
,
Biotech and Pharma
Biotech and Pharma
Year
Year
2021
2021
About
About
Moderna, a biotech company that exploded in popularity and investment interest through the pandemic, suddenly needed a global professional presence. Taking their simple wordpress site and lack of brand awareness, we explored a multitude of branded avenues to stand out against their pharmaceutical competitors. They had the sudden need to create sites within each of the countries that they were dispersing their mRNA COVID vaccine in. Crafting a composable design system to create a consistent brand identity across regional and national differences, incorporating language and locational nuance, the team and I were able to use atomic design methodology combined with a headless CMS (contentful) to empower everything from the versions of utility tools (checking the temperature of the vaccine vials) to the corporate investor information and product pipeline (for other upcoming mRNA vaccines).
Moderna, a biotech company that exploded in popularity and investment interest through the pandemic, suddenly needed a global professional presence. Taking their simple wordpress site and lack of brand awareness, we explored a multitude of branded avenues to stand out against their pharmaceutical competitors. They had the sudden need to create sites within each of the countries that they were dispersing their mRNA COVID vaccine in. Crafting a composable design system to create a consistent brand identity across regional and national differences, incorporating language and locational nuance, the team and I were able to use atomic design methodology combined with a headless CMS (contentful) to empower everything from the versions of utility tools (checking the temperature of the vaccine vials) to the corporate investor information and product pipeline (for other upcoming mRNA vaccines).





















Credits
Brian Cass
Design Lead
Aaron Aylward
Senior Designer
Leo Leone
Associate Design Director
Leona DeSouza
UX Design
Quote
Credits
Brian Cass
Design Lead
Aaron Aylward
Senior Designer
Leo Leone
Associate Design Director
Leona DeSouza
UX Design
Quote