04

04

Moderna

Moderna

Client

Client

Moderna

Moderna

Type

Type

Digital Experience

Digital Experience

,

,

Biotech and Pharma

Biotech and Pharma

Year

Year

2021

2021

About

About

Moderna, a biotech company that exploded in popularity and investment interest through the pandemic, suddenly needed a global professional presence. Taking their simple wordpress site and lack of brand awareness, we explored a multitude of branded avenues to stand out against their pharmaceutical competitors. They had the sudden need to create sites within each of the countries that they were dispersing their mRNA COVID vaccine in. Crafting a composable design system to create a consistent brand identity across regional and national differences, incorporating language and locational nuance, the team and I were able to use atomic design methodology combined with a headless CMS (contentful) to empower everything from the versions of utility tools (checking the temperature of the vaccine vials) to the corporate investor information and product pipeline (for other upcoming mRNA vaccines).

Moderna, a biotech company that exploded in popularity and investment interest through the pandemic, suddenly needed a global professional presence. Taking their simple wordpress site and lack of brand awareness, we explored a multitude of branded avenues to stand out against their pharmaceutical competitors. They had the sudden need to create sites within each of the countries that they were dispersing their mRNA COVID vaccine in. Crafting a composable design system to create a consistent brand identity across regional and national differences, incorporating language and locational nuance, the team and I were able to use atomic design methodology combined with a headless CMS (contentful) to empower everything from the versions of utility tools (checking the temperature of the vaccine vials) to the corporate investor information and product pipeline (for other upcoming mRNA vaccines).

Credits

Brian Cass

Design Lead

Aaron Aylward

Senior Designer

Leo Leone

Associate Design Director

Leona DeSouza

UX Design

Quote

Credits

Brian Cass

Design Lead

Aaron Aylward

Senior Designer

Leo Leone

Associate Design Director

Leona DeSouza

UX Design

Quote