What’s Cooking is a recipe app geared for a subset of Gen Z users, which we referred to as ‘Hands-On-Foodies.’ Foodies who are actively learning, exploring, and cooking food for themselves and their friends. From its multi-coloured palette to its fun and playful interactions, What’s Cooking brings the energy to recipe discovery. Showcasing creators and empowering a sense of community, users can save, like, and share their favourite recipes.