RBI, Restaurant Brand International, owner of Quick Service Restaurants (QSR) such as Burger King, Tim Hortons, Popeyes, and Firehouse Subs, needed a new corporate website to represent themselves on a global scale in an effective and professional manner. Having their investors utilize their website for SEC Filings, Annual Reports, Press Releases, and other documents, promoting efficiency in locating, retrieving, and downloading these documents became a prime focus of the redesign. Evolving RBI’s corporate brand, applying it to a modern corporate experience, the team introduced additional abstract shapes as a progressive pattern and structural grids to convey an organized, diverse, balanced and professional company.