Tishman Studio
Tishman Studio
A scalable, flexible leasing platform for iconic real estate.
A scalable, flexible leasing platform for iconic real estate.
About
About
Tishman Speyer, a global real estate company headquartered in New York City, owns iconic properties like Rockefeller Plaza and the Chrysler Building. To cater to the evolving demand for office space, they launched Studio, providing flexible leasing options for companies, entrepreneurs, and professionals. Taking their existing brochureware website and transforming it into a fully bookable commerce experience, allowed anyone to book spaces as small as a hot desk for the day to entire full floor office leases. Showcasing these exceptional spaces with beautiful inspirational imagery, including live availability details, and ensuring intuitive payment processes for a prospective visitor to book, visit, and manage guests for Studio spaces across USA and Brazil.
Tishman Speyer, a global real estate company headquartered in New York City, owns iconic properties like Rockefeller Plaza and the Chrysler Building. To cater to the evolving demand for office space, they launched Studio, providing flexible leasing options for companies, entrepreneurs, and professionals. Taking their existing brochureware website and transforming it into a fully bookable commerce experience, allowed anyone to book spaces as small as a hot desk for the day to entire full floor office leases. Showcasing these exceptional spaces with beautiful inspirational imagery, including live availability details, and ensuring intuitive payment processes for a prospective visitor to book, visit, and manage guests for Studio spaces across USA and Brazil.
Role
Role
Design Lead
Design Lead
Platform
Platform
Web
Web
Client
Client
Tishman Speyer
Tishman Speyer
Type
Type
Reservations
Reservations
,
,
Flexible Leasing and Real Estate
Flexible Leasing and Real Estate
Year
Year
2023
2023
Focus
Focus
E-commerce booking for flexible office space, brand translation, scalable design system
E-commerce booking for flexible office space, brand translation, scalable design system
Challenge
Challenge
Tishman Speyer wanted to evolve their brochureware real estate site into a scalable, transactional platform that allowed anyone—from startup founders to enterprise execs—to discover, browse, and book spaces ranging from hot desks to full-floor office suites. The experience needed to be mobile-friendly, visually aspirational, and ready to launch with their landmark new property, The Spiral.
Tishman Speyer wanted to evolve their brochureware real estate site into a scalable, transactional platform that allowed anyone—from startup founders to enterprise execs—to discover, browse, and book spaces ranging from hot desks to full-floor office suites. The experience needed to be mobile-friendly, visually aspirational, and ready to launch with their landmark new property, The Spiral.
My Role
My Role
Defined the MVP in partnership with Product, Development, and Project leads
Conducted in-person stakeholder interviews in NYC
Led UX/UI team through discovery to delivery
Built branded stylescapes and design systems to scale across 20+ locations
Supported design team hands-on in prototyping, design jams, and final polish
Defined the MVP in partnership with Product, Development, and Project leads
Conducted in-person stakeholder interviews in NYC
Led UX/UI team through discovery to delivery
Built branded stylescapes and design systems to scale across 20+ locations
Supported design team hands-on in prototyping, design jams, and final polish
Focus
Focus
Collaborated with Product and Project teams to define MVP scope, working against tight timelines for the launch of The Spiral. Our roadmap focused on grouping key features like flexible search, guest management, and mobile payments, balancing user needs with legacy system constraints. Development challenges tied to API and building security integrations influenced phased release planning.
Collaborated with Product and Project teams to define MVP scope, working against tight timelines for the launch of The Spiral. Our roadmap focused on grouping key features like flexible search, guest management, and mobile payments, balancing user needs with legacy system constraints. Development challenges tied to API and building security integrations influenced phased release planning.
Insights
Insights
Conducted stakeholder interviews with the global brand team at Tishman Speyer to align on goals, audience expectations, and brand aspirations. Since this tool was opening up booking to a broader public audience (beyond members), we leaned into storytelling and aspirational design rather than optimizing for speed of booking. Our insights shaped a balance between ecommerce utility and brand expression.
Conducted stakeholder interviews with the global brand team at Tishman Speyer to align on goals, audience expectations, and brand aspirations. Since this tool was opening up booking to a broader public audience (beyond members), we leaned into storytelling and aspirational design rather than optimizing for speed of booking. Our insights shaped a balance between ecommerce utility and brand expression.
Hands On
Hands On
Worked closely with the UX and UI designers to bring the experience to life through interactive prototypes, pushing for thoughtful interaction details like sticky scrolls and seamless guest management. Provided design logic guidance and supported component-level polish to keep the designs efficient and beautiful.
Worked closely with the UX and UI designers to bring the experience to life through interactive prototypes, pushing for thoughtful interaction details like sticky scrolls and seamless guest management. Provided design logic guidance and supported component-level polish to keep the designs efficient and beautiful.
Systems
Systems
Led the creation of a component library that served both brand and product needs. Designed for scalability across 7 cities and 20+ buildings, with reusable templates for office categories, product detail pages, and checkout flows. We ensured full responsiveness and built with localization, brand storytelling, and mobile-first booking in mind.
Led the creation of a component library that served both brand and product needs. Designed for scalability across 7 cities and 20+ buildings, with reusable templates for office categories, product detail pages, and checkout flows. We ensured full responsiveness and built with localization, brand storytelling, and mobile-first booking in mind.
Outcome
Outcome
Delivered a scalable booking platform ready to roll out across locales of US, Brazil, and beyond as Tishman plans for expansion
Translated a high-end brand into a performant, transactional experience
Established a design system for consistent rollout across geographies
Created a content-forward experience that sold the brand and the space
Delivered a scalable booking platform ready to roll out across locales of US, Brazil, and beyond as Tishman plans for expansion
Translated a high-end brand into a performant, transactional experience
Established a design system for consistent rollout across geographies
Created a content-forward experience that sold the brand and the space
Highlights
Highlights
Stakeholders adopted our stylescapes as brand reference for other vendors
Scalable system built for flexibility in layout, language, and commerce
Merged luxury real estate branding with seamless booking UX
Shipped a mobile-friendly MVP in line with the high-profile launch of The Spiral
Stakeholders adopted our stylescapes as brand reference for other vendors
Scalable system built for flexibility in layout, language, and commerce
Merged luxury real estate branding with seamless booking UX
Shipped a mobile-friendly MVP in line with the high-profile launch of The Spiral
What I learned
High-end real estate experiences require balancing inspiration with usability
In-person interviews accelerate trust and alignment in complex orgs
Commerce design benefits from branded storytelling as much as clear flows
Design systems scale best when they’re born from brand DNA, not just product needs
Tools
Figma
Miro
Slack
Google Suite
Zoom
Jira
Credits
Brian Cass
Design Lead
Diego Gonçalves
Designer
Miranda Tiang
UX Designer
Leona De Souza
Experience Lead
Credits
Brian Cass
Design Lead
Diego Gonçalves
Designer
Miranda Tiang
UX Designer
Leona De Souza
Experience Lead
Tools
Figma
Miro
Slack
Google Suite
Zoom
Jira
What i Learned
High-end real estate experiences require balancing inspiration with usability
In-person interviews accelerate trust and alignment in complex orgs
Commerce design benefits from branded storytelling as much as clear flows
Design systems scale best when they’re born from brand DNA, not just product needs
